Brewers $1K Timeless Ticket promotion turning into World Series scandal as team tries making amends with fans
The Milwaukee Brewers ran a promotion over a decade ago offering fans a “Timeless Ticket” granting them admission to any game in the future if they paid $1,000.Now that the Brewers are in the World Series for the first time since 1982, fans who took that deal are eager to redeem those tickets they bought in 2015.That has led to some complications.Brewers president of business operations Rick Schlesinger said Tuesday that several hundred fans had indicated they wanted to redeem their Timeless Tickets for a World Series game.
Schlesinger acknowledged that “we subsequently erred in our internal communications on the logistics of fulfilling the requests.”“While we were able to accommodate all with seats, we received feedback from some that they were unhappy with their seat locations,” Schlesinger said.“Clearly, even with extraordinary limitations on available seats, we did not live up to the spirit of the program, and we have been working through a resolution.”Danny Fochesato of Milwaukee bought a Timeless Ticket on his 27th birthday, planning all along to redeem it whenever the Brewers reached the World Series.The promotion enabled a Timeless Ticket holder to redeem that ticket and become eligible to buy three additional tickets to that game for the full retail price.
The offer said the tickets “may be redeemed for the best available seat locations, subject to ticket availability at the time of redemption.”“Back in 2015, that was a big selling point from the sales people about this,” Fochesato said.“They really touted, ‘Hey, this is going to be the best available seats.
You’re getting the priority just behind season ticket holders.Anything the season ticket holders don’t have, you’ll have dibs at it for the World Series.’ That’s kind of the story they sold.”That would have worked out fine when Fochesato tried redeeming his Timeless Ticket for a potential World Series game in 2018, when the Brewers reached the NL Championship ...