$100M creator campus promised for LA as Hollywood flounders and sound stages stand empty
Hollywood is struggling to keep the lights on — but one YouTube megastar apparently thinks what Los Angeles really needs is more soundstages.Brash internet personality Dhar Mann rolled into Manhattan for Advertising Week New York, using bully pulpit as the Chief Creator Officer to drop an announcement: a sprawling, four-acre Los Angeles production hub dubbed “Creator City,” framed alongside a dizzying pledge to generate $100 million in creator brand deals.Mann pitched it as a glossy playground where digital influencers, tech giants and big company ad dollars can convene under one roof to pump out vertical-video gold.
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By clicking above you agree to the Terms of Use and Privacy Policy.Never miss a story Reportedly slated to open Super Bowl weekend in February 2027, the compound is being billed by Mann as the physical promised land complete with five soundstages for the modern creator economy.But while Mann is talking a big game about the future of entertainment, the announcement comes at an awkward time for the city he hopes to conquer.
Los Angeles has no shortage of underused production facilities, with once-bustling Hollywood soundstages sitting empty as traditional film and television production continues to decline or relocate.California Post News: Facebook, Instagram, TikTok, X, YouTube, WhatsApp, LinkedInCalifornia Post Sports Facebook, Instagram, TikTok, YouTube, XCalifornia Post Opinion California Post Newsletters: Sign up here!California Post App: Download here!Home delivery: Sign up here!Page Six Hollywood: Sign up here!Yet Mann believes the future belongs to a very different kind of Hollywood player: the influencer.Dhar Mann Studios believes Creator City would unite online personalities, traditional studios, advertisers and tech companies under one roof to produce content, forge partnerships and...