How a clash between Inglewood leaders and SoFi Stadium operators hit the ballot

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Set us as preferred SoFi Stadium is going strong.The deal that built it is in a smoldering heap.A decade ago, Rams owner Stan Kroenke and Inglewood Mayor James T.

Butts Jr.happily dug ceremonial shovels into the dirt at Hollywood Park, celebrating the impending construction of the world’s most expensive stadium.

Now they’re on opposite sides of a court fight that has spilled onto the Nov.3 ballot and threatens further development on the nearly 300-acre site.The feud started over billboards.

Last year, Inglewood signed a deal with WOW Media to put electronic advertising all around the city — 60 digital signs carrying 108 screens.Some are bus-shelter-sized kiosks, while others are street displays up to 22 feet tall and positioned on sidewalks and medians.Those present problems for SoFi Stadium, Intuit Dome and the Forum because they have their own advertising deals and sponsors who paid for exclusivity.

Those venues collectively sued Inglewood and WOW Media to block the deal, raising this scenario in a court filing: “Will Pepsi want to sponsor the Super Bowl, knowing Coca-Cola could pay WOW to put up full-motion billboards next to the stadium?”Skip Miller, lead attorney for the city, said the kiosks are “quite nice and blend in with the surrounding areas,” and that they are connected to a network that provides critical traffic and safety information to thousands of drivers and pedestrians.A judge sided with Inglewood, and an appeal is under way.In the meantime, those opposed to the billboards are taking it to the voters.On the ballot is Measure BB — as in “Billboard Blight” — which would restrict billboard advertising on public property.

Miller said the city will challenge it in court if it passes, calling it free-speech discrimination.The signs generate as much as $7.4 million a year, according to In...