Halloween cavity panic is creeping up: This brand is ready to battle the Oct. 31 sugar surge

Oct.31 is nearly here — which means plenty of spooky decor, creepy costumes and tricks around every corner.

But there’s another part of the equation that doesn’t get quite as much attention: the treats.To put it into perspective, the average child in the U.S.put down about 3 cups of candy on Halloween, according to data from the Coupon Fellow.

That translates to roughly 384 grams of sugar, which is almost 16 times the maximum daily recommendation from the American Heart Association. In other words, the Halloween sugar surge is real — and there could be consequences.A review published in the National Library of Medicine found that, “sugar is the primary dietary driver of dental caries (cavities) in children.” Fortunately, there are some different ways to circumvent the effects with proper dental hygiene, and one brand in particular wants to help make that a little easier.Frida just launched a brand-new dental care line designed to take the fright out of brushing.

The assortment is specifically designed to make bushing comfortable and effortless, so bedtime brushing is a little less of a battle for parents and more enjoyable for kids.The new lineup includes an electric toothbrush, a gentle flosser, and bubble-mint toothpaste — providing parents with a complete toolkit to tackle the post-candy cleanup and beyond.The Frida Electric Toothbrush is designed for kids ages 6 through 11, featuring ultra-soft bristles that are gentle on gums yet effective on plaque.A built-in timer ensures kids hit the dentist-recommended two minutes of brushing, complete with a “prove-it light” to show parents when the job is officially done.Formulated with fluoride to shield developing teeth from cavities, Frida’s new Bubble Mint toothpaste takes the hassle out of brushing.

It features a kid-friendly, mess-free dispenser that automatically doles out the ideal pea-sized portion — meaning far less cleanup and a lot more brushing.Flossing can be tricky, but it doesn...