Exclusive | Vitamin Shoppe founder asks $79M for Hamptons estate after seeking $125M for it off-market

Vitamin Shoppe founder Jeffrey Horowitz just lowered the dose of his oceanfront Hamptons compound.He now seeks a cool $79 million for the 3.5-acre property — featuring a pool and a nine-hole golf course he designed himself — that stands in prime Sagaponack.In summer 2025, he listed the spread for a higher $89 million.

Before bringing it public, Horowitz had reportedly tried earlier in 2025 to sell it off-market for an even higher $125 million, but no buyers materialized.(That price adjustment, according to reports at the time, reflected a “recalibration.”)The listing exists as two possibilities.

There’s the chance to spend $79 million for the compound inclusive of the Fairfield Pond-facing golf course, as well as $75 million for the parcel that contains the main house — with 9,000 square feet and eight bedrooms.The listings appear to be marketed in a co-exclusive between Ryan Serhant of Serhant — whose representative did not immediately return a request for comment — plus Terry Cohen, Taylor Cohen and Ashley McDermott of Compass.“We have supported comps for similar compounds at a list price of $79.9 million,” said Terry Cohen in a statement.

“Sagaponack is such a sought-after village, with a very limited number of oceanfront homes.Adding the second lot with ocean access affords the new buyer the ability to create a compound, which has become very important in trophy assets.”Horowitz and his wife, Helen, assembled the land in the mid-1990s for some $2.7 million, then completed the home in 1998.

Horowitz founded the Vitamin Shoppe in 1977, then sold it to Bear Stearns for some $300 million in 2002.He stayed on as CEO until 2004.A lot has changed for the family over the decades, but the property remains stunning.It boasts an impressive 200 feet of oceanfront, which lends itself to wide views of the Atlantic from inside the house.

A living room looks out to the pool and the ocean beyond, while a chef’s-grade kitchen also offers vistas of t...