USA Sports and NBC claim record WNBA Finals ratings, but the comparisons leave out important context

A game that tipped off at 12:30 p.m.Eastern, or 9:30 a.m.
in the morning in the Golden State Valkyries' home market, outdrew last year's championship clincher in primetime?This page may contain affiliate links to legal sports betting partners.If you sign up or place a wager, FOX News may be compensated.
This content was created by a team that works independently from the FOX newsroom.USA Sports says it did, by 4%.The release combines viewers across USA Network, E! and SYFY with streaming led by Peacock, but doesn't break out how much of the audience came from television or streaming.WNBA BAILED OUT OF SCHEDULING DISASTER AS ANGEL REESE, DREAM FORCE GAME 7WNBA Finals ratings claims from NBC and USA Sports need context as streaming totals and changes to Nielsen measurement complicate historical comparisons.
(Adam Hagy/NBAE via Getty Images)USA Sports and NBC Sports have been promoting record audiences throughout the Finals, with WNBA PR also distributing their releases through an NBA employee.NBC called its 2.1 million audience for Game 1 the largest ever for a Finals opener.USA Sports touted Game 3's 1.71 million as the biggest Game 3 audience since 1999 and the highest ever on cable.
Those figures, like the Game 6 announcement, combined television and streaming.NBC called Game 4 between the Valkyries and Atlanta Dream the most-watched Game 4 in WNBA Finals history, reporting 1.9 million viewers across NBC and Peacock.The release touted a 14% increase over the previous record of 1.67 million for the New York Liberty and Minnesota Lynx on ESPN in 2024.Keep in mind, ESPN requires paid access.
NBC is available free over the air, and this year's game also had Peacock.USA Sports says a Thursday afternoon WNBA Finals game outdrew last year's clincher, but its release leaves questions about the audience breakdown and measurement.(AP Photo/Brynn Anderson)According to Sports Media Watch, NBC's television audience was 1.66 million, slightly below the previous reported ES...