Forget NFL wives and girlfriends, now its all about the more fun college WAGs

They’re ready for their close-up.The wives and girlfriends of pro sports stars have long commanded the spotlight, but, increasingly, college girl WAGs are taking the field.They’re racking up millions of views on social media, securing lucrative brand deals and getting their own agents — all before graduation.

“The college WAGs are coming up,” said Allison Kaye, a Florida-based celebrity makeup artist known for Game Day Glam, her on-location service for the partners of star athletes.“We have so much NFL WAG content [already].

College is more fun, and you can also follow [the girls] from college into the NFL.” She typically does glam for NFL WAGs, but she’s getting more requests at the university level — she recently did Ohio State and Penn State WAGs — as college athletics shine on social media.In January, a video of Hannah Straub, the girlfriend of then-Miami Hurricanes wide receiver Keelan Marion, got more than 3.6 million views.

It showed her leaning over a railing to comfort him with a kiss after a loss.“I’m the best for you, and it is what it is,” she wrote in the caption.Paulina Adams, a fashion student at Miami University in Ohio, has seen her following balloon since she hard-launched her relationship with Ohio State’s starting quarterback, Julian Sayin, in July with an Instagram post captioned “Life is best with you in it.” Adams, a lithe blond who teaches Pilates, now has 120,000 followers across Instagram and TikTok.

Her videos regularly get tens of thousands of likes, whether she’s walking around campus, baking sweet potato brownies or, of course, showing off her game day looks.“I like showing my outfit because they always slay,” she said in a recent TikTok video that attracted more than 14,000 views.Brands have taken notice of Chloe Van Berkel, a graduate student in nursing who dates Charlie Sasso, a senior football player at Monmouth University in New Jersey.

In September, Van Berkel went to New York Fashion ...