Disney has fought AI firms over copyright. Now its testing AI lyric videos.

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Set us as preferred Walt Disney Co.is experimenting with using artificial intelligence to test out different concepts for music videos showcasing the lyrics to its songs, starting with “Go the Distance” from its 1997 animated movie, “Hercules.”The effort is part of a deal with Bay Area AI startup OpenArt, which makes AI generated videos.

Disney can input its songs into OpenArt’s platform, which will create a storyboard preview of a lyric video based on the song’s words, mood and emotional tone.Disney can make any changes during the process and fine-tune the video.

“They are very excited to bring some of the older catalogs of the music and create visual lyrics videos for those songs,” said OpenArt CEO Coco Mao, adding it’s “early exploration” for Disney to see how AI could potentially help with their creative workflow.By working with OpenArt, “creative teams can iterate more freely, generating and evaluating multiple concepts in hours rather than weeks, enabling new fan experiences around Disney music between major releases,” Disney said in a blog post.The commercial deal was announced as part of the Disney Accelerator Demo Day on Tuesday in Burbank.OpenArt was one of five companies in this year’s Accelerator program, which provides participants with investment capital and the opportunity to explore future collaborations with Disney leaders.

This year, the entire cohort is made up of AI companies.“We’re looking at how we can fit these companies into our existing workflows and help expedite that,” said David Min, vice president of innovation at the Walt Disney Co.The experiment comes as Disney has challenged other AI companies over the use of its intellectual property.Disney and other studios have sued AI companies Midjourney and MiniMax, and in February, Disney sent a cease-and-desist lette...