'Kornacki Cam' is the streaming hit of the midterm elections, boosting NBC
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Set us as preferred The Democrats weren’t the only big winners in the midterm elections.NBC News said the “Kornacki Cam” featuring the network’s chief data analyst, Steve Kornacki, ranked as the top election livestream on YouTube, with a record 29 million views across all platforms.Kornacki’s 10½ hours of continuous online coverage were woven into NBC’s election broadcast, which according to early data from Nielsen led the TV competition Tuesday night.While final figures, including out-of-home viewing, will not be available until Thursday, early data show NBC averaged 6.5 million viewers in prime time, followed by ABC (4.9 million), while the three major cable news channels, CNN, MS NOW and Fox News, were each around 3.9 million viewers.
CBS averaged 2.6 million viewers.Fox News coverage was simulcast on Fox Business Network, pushing its average up to 4.4 million viewers.
The figure is well below the roughly 8 million viewers the two networks scored in 2022, as ardent supporters of President Trump likely tuned out of the rough night for the Republicans.If NBC’s lead holds when the final numbers are issued, the network will have its first ratings win on a midterm election night in 24 years.
Kornacki developed a strong audience following with his no-frills, drill-down into the voting data during his years at cable network MSNBC, which became MS NOW last year ahead of its spinoff this year into a new company, Versant.After the spinoff, MSNBC and NBC News were split up, and nearly all employees had to choose between working at the progressive-leaning cable news channel or the broadcast network.
Kornacki chose to sign with NBC, where he also provides data analysis for the sports division.Hollywood Inc.
From NBC’s “Kornacki Cam” to CNN’s Sightline tool, networks are streaming the raw data behind their mid...