New study shows nearly 2 in 3 Americans think frugality is an attractive trait

It’s officially OK to use a coupon on a first date, according to new research.A survey found that a majority of Americans (56%) said using a coupon is perfectly acceptable, and a further 61% said “frugality” is an attractive trait in a partner. In a world of tariffs, economic uncertainty, and inflation, it seems being a deal maker is far from a dealbreaker when it comes to what’s attractive in a potential partner — over a quarter (28%) of the 2,000 polled went as far as to say frugality is “sexy.”And, flashing the cash may well be out.More than half of the respondents (56%) have been turned off by a date trying to show off with money. The survey conducted by Talker Research on behalf of TopCashback also pinpointed that when paying for a first date, $125 is the max people are comfortable spending before feeling it’s too much. Results showed there’s no stigma or offense taken not only if a date uses a coupon, but also if they use other means to save money, like redeeming points or going for drinks at happy hour. In fact, 37% said they’d be impressed if a date used reward points to pay for a date, specifically.When it comes to splitting the bill, almost half (48%) are happy to do this. However, women are much less likely than men to want a second date if the bill was split, with just a third of women (32%) happy to meet up again versus 70% of men.“The data shows today’s daters aren’t looking to be swept off their feet by spending,” said Destiny Chatman, consumer expert for TopCashback.

“Thoughtful financial choices like using a coupon or redeeming cash back show planning, not penny-pinching.In this economy, frugality isn’t just practical.

It’s an attractive sign of long-term potential.”The survey examined whether frugality is increasingly on the minds of single Americans, with results indicating that to be the case. Over half (60%) of those currently on the dating market said they are likely to date someone who frequently l...