Advertising expert lifts lid on McDonalds nugget claim

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could change the way you look at nuggets forever.In the TikTok, viewed nearly half a million times, marketing professional, Luke, lifts the lid on some of the language used in McDonald’s advertising.“A long time ago I was working on a project with McDonald’s and I learned something that now I can never unsee,” he says.“It says right there made with 100 percent beef,” he continues, pointing to the packet of jerky he’s eating, “which is such a funny twist of words because it’s made with 100 percent beef, not made of 100 percent beef.”“With the McDonald’s thing, it was that their chicken nuggets are made with 100 percent chicken.You know there’s a lot of other stuff in there, and some of it might not be 100 percent chicken, but it’s made with 100 percent chicken.”“You’ll see it everywhere now.

Subtle marketing trick,” he adds.“Still tastes good.”The video quickly amassed hundreds of comments, with many expressing their shock over the revelation.“Thank you for your public service,” one person wrote.“I’m so tired of sleazy food company marketing,” someone else admitted.“Once you work in marketing, your eyes are opened too much,” another replied.While Luke is American, the marketing approach isn’t unique to the US, and a check of the Australian McDonald’s website reveals a similar story.Here, Chicken McNuggets are advertised as “made with tender juicy 100 percent Aussie chicken breast.”But a look at the ingredient list shows it’s not that simple.Chicken is indeed the first ingredient, but it’s followed by water, flour (wheat, corn), canola oil, thickeners, starches, salt, mineral salts, spices, sunflower oil, and dextrose, among others.In other words, while the nuggets are made with 100 percent chicken br...