Cadillac has become the first American auto giant to step into the fiercely competitive world of Formula One with a dedicated team.The storied U.S.
brand unveiled the official team livery for its inaugural 2026 season during the Super Bowl Sunday night.The Super Bowl ad, which aired during the fourth quarter, shows the black and white livery.It features part of President John F.
Kennedy's 1962 speech in which he said, "We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.""That challenge is one that we are willing to accept ...and one which we intend to win," the edited speech said in the ad.
The short feature closed out with the phrase: "THE MISSION BEGINS."Leading Cadillac's effort is team principal Graeme Lowdon, who's built the team from the ground up, including new facilities in Indiana, the home of Indycar; North Carolina, the home of NASCAR; and Silverstone, England, the home of F1.Speaking with CBS before the livery reveal, Lowdon called the road to get Cadillac into the F1 game "lengthy, with lots of twists and turns."He recently shared that Cadillac had hired more than 500 people to join the new team, from a pool of some 143,000 applicants."There's a lot of expectation, and quite rightly so," Lowdon told CBS News."General Motors is a hugely respected and impressive entity ...
so there is that pressure, but that's what Formula One's about." On the track, the American brand will be represented by former Mercedes team driver Valtteri Bottas, originally from Finland, and Mexican former Red Bull driver Sergio Perez.Widely considered to be veterans in the sport, they have a total of 16 Grand Prix victories and more than 500 race starts between them.Having that level of experience behind the wheel, for an otherwise new team, was the chief motivator behind signing those two drivers, according to Lowdon."These guys know how to win," he said.
"But above all else, they have an ab...