SXSW 2026: The De Los showcase will be a celebration of Latin music. Here's who's performing

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For the third year in a row, De Los, the Latino-centric vertical of the Los Angeles Times, will be returning to South by Southwest in Austin, Texas, and things are a little different this time around.While the music portion of the festival has typically been given its own weekend to shine, in 2026, it’ll be “folded into” a week-long event alongside film, TV and interactive programming.But despite these changes, one thing is clear: After a banner year for Latin music at SXSW in 2025, it seems like everyone’s doubled down in 2026, with the festival welcoming a historic number of Latin artists to Austin.

That includes the De Los showcase.If our 2024 event was more of an intimate kickback, 2025 was an all-out party.Thanks to energetic sets from acts like trap corrido pioneers Arsenal Efectivo and the clashing cumbia punk stylings of Sultanes del Yonke, the crowd was up on their feet dancing, twirling and even forming a mosh pit at one point — all into the early hours of the morning.

We hope to bring those same vibes back to SXSW this year.If you’re in Austin for the festival, join us at Mala Fama, located at 422 E.6th St., Austin, on Sunday, March 15 starting at 8 p.m.

As always, the festival is a great opportunity to discover new artists and exciting new sounds, so whether or not you’ll be joining us in Texas, we hope this lineup might inspire you to find a new favorite artist, song or band.Here’s who’s playing at the 2026 De Los showcase.With their South Texas upbringing (Puro 956!), it shouldn’t come as a surprise that this duo’s Norteño sound has plenty of Tejano flair too.Hailing from Edinburg, brothers Joel and Leonel Espinoza broke out not long after making their debut in 2022, when their song “Prueba de Fuego” hit more than 100 million streams.

Their lively, accordion-rich music feels classic enough to be right at home on the playlist for your ne...