Travel curious? Two-thirds of Americans love trips for discovery and learning
Six in 10 Americans find themselves more curious as the years go by (57%), according to new research.Conducted by Talker Research for National Geographic-Lindblad Expeditions, a survey of 2,000 Americans explored how people are maintaining their zest for life and found that 70% are interested in being adventurous, and even more keep things exciting with the desire to try new things (76%).The survey found that one of the most common ways people satisfy their curiosity is by seeing more of the world (40%).The findings highlight what people hope to gain from traveling.For many, discovery through travel offers opportunities that go beyond traditional learning — 30% said they’re most fascinated by learning about history, while 26% are drawn to once-in-a-lifetime experiences or longer, immersive journeys.In fact, travel appears to be increasingly valued as a form of exploration and personal growth.Nearly two-thirds (62%) say trips centered on discovery and learning are just as appealing — if not more so — than those focused primarily on leisure and comfort.“Travel has the power to transform how we see the world,” said Natalya Leahy, CEO of National Geographic-Lindblad Expeditions, the originator of modern expedition travel with itineraries across the world from Antarctica to the Galapagos.
“We create expeditions that don’t just take people somewhere extraordinary, but deepen their understanding of the places they visit and the stories that shape them.“Our research shows more people want once-in-a-lifetime trips where they can learn and discover something new — and that’s exactly what we offer, with scientists, naturalists, and photographers on board.”Across generations, Americans say they’re motivated by the desire to explore, with 78% wanting to learn more about the world and 76% interested in trying new experiences.Respondents also shared what makes travel truly meaningful.For many, it’s the chance to learn something new (21%) or collect st...