More than just a score: how MyIQ helps Gen Z map identity

An adage has it that, like age, IQ is just a number.Today’s generation can quickly access a wide array of intelligence tests (and emotional intelligence tests), personality assessments, and thinking styles quizzes, ranging in credibility from the IQ and Myers-Briggs to the most recent “Hogwarts Sorting Hat” or “Which Lord of the Rings Character Are You?” online quiz.

Yet, without an interpretive framework to help test takers translate their scores (or their Hogwarts House) into real-world understanding, the score is just a label.Nevertheless, Gen Z thrives on labels.Unlike millennials, younger adults don’t see their identity as easily defined by a single label, score, or community.

Gen Z acquires labels and treats them as facets on a gem or glasses in a museum of mirrors; peering into each, they can glimpse a different side of their personality or identity.Like Picasso painting a human face from multiple angles at once, Gen Z tries to define itself by seeing itself reflected from multiple views.

That may explain the popularity of MyIQ, a digital self-knowledge platform that already has over one million active users globally.Popular not only among younger adults in the U.S.

and U.K., but MyIQ has also seen reach among young women in India, who seek self-knowledge and self-actualization tools online in regions where access to psychological support is difficult.MyIQ doesn’t offer psychological support, diagnosis, or therapy.What it does offer is observation: that mirror on the self that the young seek.

The operative part of the platform’s name might almost be the My more than the IQ.Drawing from insights gleaned from ten million completed cognitive, personality, and relational assessments, MyIQ seeks to help its test takers understand how they respond to stress, how they operate under pressure, how they approach relationships, and how their emotional regulation strategies compare with others.’The brainchild of Envest Research Inc., MyIQ.com avoi...