Robby Starbuck renews Harley-Davidson boycott call over alleged woke leadership: Leave and go to another brand

Robby Starbuck is renewing his boycott call against Harley-Davidson, accusing the iconic motorcycle maker of elevating executives who supported educational materials discussing white privilege, gender identity and intersectionality — and arguing that riders who buy Harleys are indirectly funding a “radical ideology.”The conservative influencer, who is known for forcing some of America’s biggest companies to roll back diversity, equity and inclusion initiatives, said Harley-Davidson has failed to change course despite previously signaling it would abandon controversial DEI efforts.“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a Wednesday social media postIn 2024, Harley-Davidson promised to drop DEI initiatives in the face of pressure from activists including Starbuck.His latest broadside centers on the company’s CEO Artie Starrs and Chief Brand Officer Marcus Fischer, whom Starbuck accused of bringing DEI efforts, LGBTQ-related programs, transgender-inclusion efforts and race-conscious workplace policies into organizations they previously led.Starbuck said Harley-Davidson riders should “leave and go to another brand,” arguing that the company’s leadership has doubled down on progressive corporate culture instead of restoring what he called the motorcycle brand’s “masculine” and “pro-American” identity.Starrs took over Harley-Davidson after serving as CEO of Topgolf and president of Pizza Hut.Starbuck pointed to LGBTQ initiatives at Topgolf during Starrs’ tenure, including a company Pride group and support for an LGBTQ golf tournament that raised money for San Francisco Pride.He also singled out Pizza Hut’s partnership with First Book on anti-racism educational materials while Starrs was leading the pizza chain.Starbuck claimed the materials promoted white privilege, microaggressions, intersectionality, gender identity and equity — which he described as “Communism.”“A...