Owner of viral $1.34 burger stand shares secret to keeping prices unchanged since 2006

A burger stand in a popular beach town has managed to keep its signature burger at a little over $1 for nearly 20 years, even as food and energy prices have soared.Chris Higgitt, owner of Higgitt's Las Vegas Arcade Blackpool & £1 Burger Bar in the seaside resort town of Blackpool, England, has been selling the same burger for £1, or about $1.34, since opening the business in 2006, news agency SWNS reported.The burger includes a bun, an English beef patty, onions and sauce.CHILI'S TROLLS FAST-FOOD GIANTS AS VALUE MEALS FACE BACKLASH FROM PRICE-WEARY CONSUMERSHiggitt, 58, said the low price has become a major attraction, drawing long lines of customers during the busy tourist season."I am very proud of being able to keep the price for this long," Higgitt told SWNS.Chris Higgit, pictured, has been selling the same burger for about $1.34 since opening his business in 2006.(SWNS)"It is more popular than ever," Higgitt said, noting that people will wait in line for more than an hour to buy one.Prior to working in the burger business, Higgitt worked as a processing and quality engineer.
He later operated a bed-and-breakfast with his wife, Karen, before the couple purchased an arcade in 2006.CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER"The arcade wasn't performing very well and Karen and I were talking about what we could do, and we thought of a burger bar," Higgitt said.He added, "So from this off-the-cuff conversation, I sat down and did the math, and figured out I could sell them for £1."The bargain price of the burger has become a major draw, attracting long lines of customers during the busy tourist season.(SWNS)What began as a side business gradually grew into the couple's primary source of income.Today, Higgitt said about 90% of his revenue comes from the burger operation, which is open seven days a week from March through November.CLICK HERE FOR MORE LIFESTYLE STORIESHe credits a combination of efficiency, bulk purchasing and social media exposure wit...