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Fans from around the world have traveled thousands of miles to the World Cup, bringing with them displays of national identity that have delivered some of the tournament’s most iconic moments.Limited time: Save 25% on NBC News subscriptionGet exclusive reporting, live Q&As and ad-free reading.After Norway beat Senegal 3-2 in New Jersey on Monday, it was the scenes in the stands that stole the spotlight.
Instead of breaking into frenzied celebrations, thousands of Norwegian fans sat down and began rowing in their seats.Soon, the players on the field joined in, sitting down and rowing as captain Martin Ødegaard banged a large drum.The simple routine requires people to sit shoulder-to-shoulder, mimic rowing a giant Viking vessel, while chanting “ro” — the Norwegian word for “row.” It has become a signature show of support for the team, with Norwegian fans recreating it across New York and New Jersey, from subway trains to escalators.When fans took over Times Square on Monday for a group row, Ashley Locke, 34, from Nashville, Tennessee, was among them.Fans of the Norwegian World Cup team perform the "Viking Row" in New York City on June 19.Lokman Vural Elibol / Anadolu via Getty Images“There’s nothing that feels similar to when everyone in one place has the same energy,” she told NBC News in a text message Wednesday, adding: “It was very cool and special, it’s something that doesn’t happen outside of the World Cup.”The viral trend first emerged during a 0-0 friendly draw with Switzerland in March, as Norway prepared for the World Cup, and has swiftly become the country’s trademark national celebration.
Locke said such trends are “a way in which people express their culture.” The Norway team has made other nods to its historical roots, posing in Viking costumes for its departure photo ahead of the tournament.Before this summer, Norway had not qualified for a World Cup in 28 years, but the team has now rowed its way into the knockout...