This bizarre phenomenon has created a long list of major financial flops in recent years, from "The Marvels" to "The Bride!" to "Madame Web" to "Captain America: Brave New World," to Disney's live-action remake of "Snow White."And now we can add "Supergirl" too.In late May, pre-release tracking for "Supergirl" hit the internet, suggesting that the film could make as much as $70 million in its opening weekend at the domestic box office.$65 million to $70 million would have been a tremendous disappointment for "Supergirl," considering the film cost an estimated $175 million to make, and at least $100 million to market.
Warner Bros.even secured a record-setting campaign with major brands like Cold Stone for cross promotion.
They went so far as to stage "Supergirl" display booths at baseball games.'SUPERGIRL' PRE-RELEASE TRACKING LOOKS DISASTROUSLY BAD FOR HOLLYWOOD AFTER LEAD ACTRESS' BIZARRE COMMENTSEven $175 million might have been an underestimate, as Deadline reported late last week that it had cost around $186 million to make.That report, clearly informed by industry sources, said that expectations had "cooled," but the studio still hoped to exceed $80 million globally and around $50 million domestically in its first weekend.Well, the weekend numbers are out, and they are disastrously short of those expectations, to put it mildly.Milly Alcock promotes the upcoming film "Supergirl" at the Warner Bros.
Pictures presentation during CinemaCon at Caesars Palace in Las Vegas, Nevada, on April 14, 2026.(Gabe Ginsberg/Getty Images)Remember, just a month ago, expectations were that "Supergirl" could make $70 million from the United States alone over the Friday-Sunday period.
So what did it actually make? $38 million.Nearly half of what the studio had initially hoped.Globally, the news was even worse.
Despite a wide international launch and prolific marketing campaign, the film made just $30 million from other territories, for a $68 million opening weekend.Total box o...