Americas most-searched ice cream brand may surprise you and theres a healthy reason why

As Americans celebrate National Ice Cream Month this July, the brand they’re searching for most online is one that takes an unconventional approach to making frozen desserts.Halo Top was the most-searched ice cream brand from April 2025 through April 2026, according to Google search trends from all 50 states and Washington, D.C., analyzed in a study from Innerbody Research.Halo Top markets its ice cream as a “feel-good treat” with “fewer calories and less sugar than other leading brands, with a good source of protein.”“From the beginning, Halo Top has taken a different path,” the company’s website says.“While most ice cream brands hide their calorie counts, we put ours right on the front: big, bold, and impossible to miss.”Halo Top was founded in 2011 and named “Food Disruptor of the Year” in 2017 by Food Dive after it reported a 2,500% increase in sales the previous year.Ice cream manufacturer Wells Enterprises, which also owns Blue Bunny, acquired Halo Top in 2019.The other ice cream brands with the highest search interest after Halo Top were Cold Stone Creamery, Breyers, Talenti, and Häagen-Dazs, according to the Innerbody Research report.Searches don’t necessarily translate to sales, however.

In 2025, Breyers, Blue Bunny, and Turkey Hill were the top-selling brands by dollar sales, Dairy Foods Magazine reported.“A most-searched list is often a mirror for our anxieties,” food scientist and Johns Hopkins University senior lecturer Kantha Shelke told Fox News Digital.“Halo Top is winning the search bar because it promises indulgence without the consequences naturally associated with that experience.”The Halo Top curiosity is the GLP-1 era translated into dessert, Shelke said.“Protein-forward, portion-sized, low-sugar and guilt-free indulgence,” she said of Halo Top.Consumers looking for foods that they can enjoy without the guilt is not a new concept, said Maeve Webster, president of Vermont-based food and beverage ...