We Are One World, the Belgian entertainment giant behind Tomorrowland, has launched a luxury fashion house called Boloria, which made its official runway debut on the eve of Paris Couture Week.Ad 0:00 Click for sound 0:00 / 0:00 To lead the venture, the company tapped veteran Belgian designer Olivier Theyskens, who spent the last two years developing the project and its Neo-Gothic designs inside the sprawling Antwerp headquarters of We Are One World.
His design team shares a roof with hundreds of employees actively organizing the events that power the world’s preeminent EDM festival brand, though it operates as a fully independent entity with its own dedicated atelier.Boloria is the Latin taxonomic name for a genus of butterflies first classified by entomologists in 1899, sharing a thematic connection with Tomorrowland, which has long used a butterfly as its defining brand symbol.
Theyskens admitted he had little prior knowledge of the iconic festival, which he “stumbled upon” when visiting his parents in northern Belgium, according to Women’s Wear Daily.He ultimately met with Michiel and Manu Beers, the brothers who founded We Are One World and continue to serve as the business force behind Tomorrowland.
“For them, sound is a craft, lighting is a craft,” Theyskens said.Tomorrowland’s flagship festival returns to Boom, Belgium over two weekends in 2026: July 16-19 and July 23-26.
This year’s festival brings a new theme, which organizers called “one of the most ambitious creative journeys in Tomorrowland’s history,” and a massive lineup featuring Calvin Harris, Martin Garrix, Hardwell, ILLENIUM and David Guetta, among other superstar DJs....