Exclusive | Meet the pet owners spending thousands of dollars on doggy wellness from $800 red light therapy to $750 PEMF beds
Life isn’t so ruff for Lilo — at least, not anymore.Three years ago, Luce Clark and her partner were traveling through the Indonesian jungle when they spotted a small white pup tumbling through the brush along a busy stretch of road.After being unable to find the family he belonged to, they took him home.These days, the scrappy rescue lives in Toronto, where he starts his mornings with a raw-meat breakfast, a mix of supplements and a goat’s milk “latte” before winding down at night on a red light therapy bed.“I feel like he is my child.
I want to make him feel good,” Clark, 27, told The Post.“Rather than waiting for any problems to arise, we’re using these small daily rituals so that hopefully, in the long run, we end up giving him a nice, long and healthy life.”Lilo isn’t alone.
A growing number of dog owners are investing significant time and money into increasingly elaborate pet wellness routines that rival — or exceed — their own.Today, luxury hotels and apartments offer canine massages and “pawdicures,” while companies sell everything from AI-powered smart collars and laser therapy wands to at-home microbiome tests and infrared heating beds.In all, Americans spent a record $158 billion on their pets last year, with more than half going toward health and wellness.Here’s a look at four dogs — and the owners who love them — whose daily routines reveal what’s fueling the pet wellness boom.Lilo may have been free, but he isn’t cheap anymore.The 3-year-old rescue’s wellness-focused lifestyle costs his owners about $4,800 annually.
His mornings begin with a long walk, where Clark prioritizes mental stimulation as much as exercise.“We don’t want him just physically tired, it’s also ensuring he’s engaged and fulfilled,” she explained. Back home, breakfast is a raw-meat diet rounded out with super greens, roasted vegetables, omega-3 oil, dental supplements and a goat’s milk wellness mix.Before settling in for the...