Sey, the founder and CEO of the pro-women’s sportswear brand, told Fox News Digital she has wanted to sign Cunningham since the Indiana Fever star privately praised XX-XY Athletics’s viral "Dear Nike" campaign in 2024."She’s the perfect person for us," Sey said."We have wanted to work with her for such a long time."WHITE HOUSE DEFENDS WNBA STAR SOPHIE CUNNINGHAM AFTER SHE SPEAKS OUT IN SUPPORT OF PROTECTING WOMEN'S SPORTS"It’s not just that she’s a fantastic athlete and she’s a currently competing professional athlete," she added.
"She’s just got such an incredible personality.She’s fun and she’s funny and she’s tough and she says what she thinks, and that’s what we’re all about."Sey revealed that she first opened communication with Cunningham after XX-XY Athletics released its "Dear Nike" in October 2024.
The ad challenged the sportswear giant to take a public stand against biological males competing in women’s sports, and generated more than 10 million views.Sey claims Cunningham liked and commented on the original ad, then sent Sey a private direct message on social media praising it.But Sey said she did not see the message for months because it landed in a folder for messages from accounts she did not follow.FEVER GUARD SOPHIE CUNNINGHAM'S VIRAL FINGER-POINTING MEME REACHES WWE"She liked it and commented on it.
She actually wrote me a DM on Instagram, which I didn't see for months because I'm a moron and I never check the little tab from unknown people," Sey claims."Cause there's just so many in there, I just never look, and I didn't follow her.I didn't know who she was.
And then a few months later, and she was kind of taking off at this point as Caitlin [Clark]'s defender...I checked that random tab from unknown DMs and she had DMed me about the ad, that she really liked the Dear Nike, and I was like, 'Oh my gosh, I should have...
How did I miss this? I should have responded months ago.'"Fox News Digital has reached out to Cunning...