Exclusive | New Yorkers latest obsession? Paying hundreds to recreate nostalgic mall glam photos of the 90s

Hidden in the historic streets of Greenpoint, Brooklyn you’ll find a nondescript black door.Once you’re let in, walk up the steps and two doors on the left will transport you back to the 1990s.Inside, you’ll find preservationist Marcos Meconi, a 47-year-old Argentinian man with a sleeve of tattoos and short, curly hair, setting up his 250-square-foot studio, Greenpoint Glam. The space is 100% analog — even the internet is banned.
Sandwiched between modern coffee shops and the Greenpoint docks, this is where Meconi has perfected the old-school glamour shot.Clients come to him for the kind of awkward but adorable, mall photoshoots 90s kids used to beg their parents to take them to.Where they would pose for pictures standing back-to-back with friends, showing off their choker necklaces, slap bracelets and a face full of makeup that was never the right shade.And as Gen Zers and millennials pine for the past, clients are now more than ever flocking to the throwback king, using his wistful hobby as a marketing tool or for just a fun afternoon.Originally, Meconi’s studio was a workspace and storage unit for his own retro fascinations like vintage Apple computers from the 80s that fill metal shelves and stacks of cassette tapes — many he mixed himself. “It’s like Doc Brown’s lab from Back to the Future,” he said, referring to the 1980s sci-fi classic film where Michael J.
Fox plays the famous Marty McFly. The deep-thinking Brooklyn artist craves another era, a time when everything had friction, no one knew how to use the internet and connection was still appealing.“I Googled nostalgia for something that I had to write about, and it means like the pain of yearning to go home.And I was like, well, that makes sense.
That’s all I dream about.You know, I’m an immigrant,” Meconi told The Post.Originally from Buenos Aires, Meconi came to the US and studied the arts at Hampshire College in Amherst, MA, before taking a job at a small advertising ...