WeHo's newest resident enjoys A/C, Sunset Strip views ... from inside a billboard. Why he's there

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Set us as preferred Los Angeles residents and tourists alike flocked to Sunset Boulevard and Selma Avenue in West Hollywood Friday morning.Instead of coming to catch a glimpse of the storied Chateau Marmont, the historic hotel beloved by celebrities and New Yorkers alike a block away, people were there to take photos of and see one particular billboard about 30 feet above the ground.
A man who has not been publicly identified has been “living” inside the billboard since Thursday, in what resembles a fully furnished, air-conditioned living room.Sometimes, he waved to the people outside while holding a coffee mug in his other hand.
Other times, he used a pair of binoculars to look outside.He was wearing blue pajama pants and a bathrobe — sometimes red, other times blue — and carrying a dry-erase whiteboard that he used to “talk” to people walking by.
“I’m stuck,” read one message that he flashed to the spectators below.The “living room” was furnished with what appeared to be a bookshelf, plants, a coffee table, an armchair, a desk chair and even paintings on the walls.
Thick, red curtains adorned the “window,” which the man used to peer outside.Below the window is the phrase “How long can you survive?” written on the blue shutters of the “house.” The billboard and the man inside it were promoting “The Last House,” a Netflix film that premiered on the streaming platform on Friday.
The billboard’s occupancy along the Sunset Strip is expected to end Saturday.The movie, directed by Louis Leterrier and starring Greta Lee and Wagner Moura, follows a family of four who are trapped inside their home with no way out, according to a Netflix statement.
The family must grapple with a dwindling stockpile of resources and the mysterious “threat” that keeps them trapped inside the home, the st...