Viral videos of NFL star QBs and WAGs arent what you think after Justin Herbert, Joe Burrow make scenes

Turns out the NFL hasn’t moved on from AstroTurf after all.Three big-name quarterbacks have been caught canoodling — seemingly organically — with their superstar beaus at recent training camp practices.But those viral moments are all part of a bigger plan by the league, according to Front Office Sports.Recent photos of Justin Herbert with new fiancée Madison Beer, Joe Burrow with rumored girlfriend Olivia Ponton and Jaxson Dart with girlfriend Marissa Ayers now appear to be part of a coordinated campaign to garner interest in the league among women and girls, the report said.“On the league and club level, we’ve engaged our players’ families and loved ones for years,” Ian Trombetta, the NFL’s SVP of social and influencer marketing, told FOS.“Whether it’s Training Camp, weekly practice or a major event like the Super Bowl, we look for authentic opportunities to highlight our players and the people who are part of their journey … The content is authentic, genuine and relatable, and that’s resonated strongly with women and young fans, who are key growth audiences for the NFL.”If the NFL wants high profile WAGs to highlight, they may have found the right trio.Beer, a pop singer, has more followers on TikTok (21.1 million) than the league itself.Ponton and Ayers, both Gen Z influencers who found fame on social media, also both have followings in the millions.When Beer and Herbert got engaged in July, the NFL’s Instagram post of the photos garnered roughly 10 times as many likes as the average post by the league.This all comes as the league is “scaling up its female-focused content” heading into the new season.On Aug.

4, Herbert and Beer were seen getting handsy at Chargers camp as Beer flaunted her $1 million ring.Earlier in the offseason, Herbert came under fire for skipping optional practices to join Beer on tour.Then on Sunday, Burrow and Ponton were caught from afar sitting down on the sideline after practice.

Though neither has conf...