From quarterbacks making more money than their offensive coordinators to backup defensive linemen driving around in Lamborghinis, it's safe to say this ain't your granddaddy's college football.Whether that's a good thing or a bad thing remains to be seen, but another aspect of the NIL era that has taken some getting used to is on-field sponsorships.JAY BILAS RAVES ABOUT THE IMPACT OF NIL ON COLLEGE BASKETBALL: 'I DON'T THINK IT'S EVER BEEN BETTER'Pop-Tarts Bowl signage is displayed for the Pop-Tarts Bowl between the BYU Cougars and the Georgia Tech Yellow Jackets on Saturday, Dec.27, 2025, at Camping World Stadium in Orlando, Florida.
(Peter Joneleit/Icon Sportswire via Getty Images)Yes, much like when the Red Sox started to let companies advertise on the Green Monster, several Power 4 football teams are starting to turn to big-time companies for NIL revenue in exchange for allowing them to emblazon their logos on the 25-yard lines of their home field.It's something a lot of traditionalists have held their nose about while acknowledging that the added revenue is a positive when it comes to building a championship roster.Many of the companies make sense too, given their geographic location or relationship with the university, but one Fortune 500 company took their assignment a little too literally when it came to picking a football program to partner with.Believe me, I had to look at it multiple times and check the X handle at least twice to make sure this wasn't a parody account, but that is the real-life Georgia football account announcing a sponsorship deal with none other than Progressive Insurance.For the uninitiated, the reason this is so funny is that the University of Georgia — more specifically, the Georgia Bulldogs' football team — has a bit of a checkered recent history with regard to automotive incidents.TED CRUZ URGES SENATE TO STAY IN WASHINGTON UNTIL PROTECT COLLEGE SPORTS ACT PASSES THIS WEEKA Georgia Bulldogs helmet sits in the bench area during...