It's National Dog Day, and one dog treat creator thinks dogs should be included in the Make America Healthy Again (MAHA) initiative, which emphasizes whole, nutrient-dense foods."We have never used anything artificial," Sarah Goldberger, New York-based founder and CEO of organic dog treat company Lord Jameson, told Fox News Digital. "We've never used fake food coloring.We've never used fake flavoring.
All of our bright, beautiful colors come from real fruits and vegetables."CHEAP, HEALTHY FOOD IS REJECTED BY MOST AMERICANS EVEN AS MAHA MOVEMENT PUSHES ITSince becoming an official federal initiative in February 2025, the MAHA Commission has promoted a greater focus on whole, nutrient-dense foods while calling for reductions in refined carbohydrates, added sugars and certain artificial additives.Goldberger believes those nutritional priorities will "translate into the pet space."Lord Jameson founder Sarah Goldberger says her company avoids artificial colors, flavors and preservatives in its dog treats.(Lord Jameson)"My hope is that as a brand, we can inspire other pet brands to make better choices to really impact the lives and the health and wellness of dogs," she said.Goldberger started Lord Jameson in 2019, inspired by her late dog, Jameson, after noticing what she described as a void in the market for healthier dog treats.HERE'S WHY DOGS DON'T NEED 'HUMAN FOOD,' SAYS VIRGINIA VETERINARIAN: 'NO REASON FOR IT'"Jameson had gone through a pretty serious medical issue, and the medication he was being given actually created toxicity in his body," Goldberger said. Goldberger said she wanted to offer treats made with "completely clean ingredients, organic, gluten-free, no preservatives, no toxins, no artificial colors or flavors.""So we started working with a homeopathic vet, and we were reminded of the power of plant-based medicine.
A lot of the formulas, especially in our wellness products, are meant to serve dogs during a time of needed healing with plant-based pro...