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The streets may feel sleepy now, but soon they’ll be buzzing with kids headed back to school before you can say “homeroom!”Parents know all too well that for kids to be fueled up and ready to learn, they need proper nutrition, but school lunches and rushed schedules don’t allow for much time to eat well.Supplements can help, but many of the ones for kids are full of sugar, which might make the medicine go down, but doesn’t replace the vitamins and minerals in veggies.
Hiya, is trying to change that by offering products that parents feel good about and kids actually want to eat.Built on a clean ingredient philosophy that parents can read and understand, Hiya delivers 15 essential vitamins without the added sugar and absolutely none of the gummy junk. Developed with direct input from pediatricians and nutrition experts, and rigorously third-party tested, the brand is trusted by more than 100 million families.Hiya understands that modern parenting is an exercise in mental load management.
The buyer is the parent, but the user is the child.To succeed, a product must win over both.
Hiya achieves this through a brilliant, eco-friendly refill subscription model. When a family first signs up, they receive a beautifully designed, reusable glass bottle alongside a sheet of customizable stickers.Kids take immediate ownership of their health by decorating their own bottle, transforming a medical-feeling chore into a fun, personal ritual.
From there, eco-friendly refill pouches ship on an automated schedule. Parents get clean, tested supplements and one less thing to remember to add to the grocery list; kids get a daily habit they look forward to.While the brand’s presence has expanded to major retailers like Target and Amazon, the true power of Hiya lies in building a comprehensive, day-long routine.Their four core products are designed to support children from the moment they wake up until their heads hit the pillow.Dr.
Darria Long, an ER physician and foun...