Good Good Golf CEO attacks Callaway for media blitz, threatens lawsuit in late-night tweet storm as fallout from ad worsens

Good Good Golf wants to get into the rough with Callaway after being dumped.Matt Kendrick, CEO and co-founder of Good Good Golf, tweeted for the first time in 11 years to rip his company’s former partner and hint at a potential lawsuit after Callaway split with his company following the backlash from an advertisement featuring a man hitting a woman.“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” Kendrick posted at 3:38 a.m.ET.

“(The) 30 for 39 will be legendary.”In response to a tweet saying Good Good Golf should “sue Callaway for every single penny they’re owed plus damages,” Kendrick simply responded: “Not opposed.”He also stated “I agree” in response to a tweet about Callaway setting up his company and told another user: “I’m down to boycott @CallawayGolf with you.”These flammable comments certainly make it seem that this split is about to turn quite ugly and indicate that Good Good Golf feels Callaway should be the one taking the massive heat.Good Good Golf has been the one that has taken the fall thus far for advertisements in which co-founder Garrett Clark knocked over brand influencer Alexis Miestowski while she approached a Callaway driver in what had been meant to portray a scene from the horror film “Obsession.”The ad generated massive backlash for a man hitting a woman before being pulled down, and Good Good Golf’s bottom line has been affected in recent days.There have been plenty of questions about the creation of the ad and how it came to be published, and both Good Good and Callaway have since apologized and admitted it was a mistake.Kendrick initially said his company messed up.“We fully own that we did make a mistake … As the CEO of the company, the buck stops with me and we should have had better processes in place,” he told...