Major airline unveils premium seating on 777 jets in chase for luxe travelers

American Airlines is adding more premium seats to its Boeing 777-300ER planes used on long-haul routes as US carriers increasingly chase higher-spending travelers.The airline is also phasing out first class on the aircraft, while increasing the number of business-class seats.The carrier, which is expanding its premium offerings to improve profitability, said the first retrofitted aircraft will begin commercial service on Wednesday from New York to Buenos Aires.American expects to complete upgrades of all 20 of its 777-300ERs sometime in 2027.The revamped aircraft will have 144 premium seats, up from 116 under the current layout, with the total percentage rising to about 44% from 38%.

That includes 70 Flagship Suite business-class seats with privacy doors, 44 Premium Economy seats and 30 Main Cabin Extra seats, American’s extra-legroom economy product.The current 777-300ER has 52 business-class seats and eight Flagship First seats, American’s top-tier international first-class cabin.The airline is eliminating Flagship First as part of the retrofit, with the product no longer sold on 777-300ER flights for travel beginning November 19.Among the big three US network carriers, American is the only one that offers a separate international first-class cabin.Delta Air Lines  combined its international first- and business-class cabins beginning in late 1998, while United Airlines stopped selling international first class in 2018 as it transitioned its long-haul fleet to Polaris business class.American said in 2022 it would phase out international first class because customers were not buying the product and removing it would allow the airline to add more business-class seats that travelers were more willing to pay for.The retrofit extends American’s bet on premium travel as it tries to narrow a profit gap with Delta and United.Premium travelers generated nearly half of American’s ticketed revenue in the second quarter while accounting for about 30% of its ...