Saturday Evening Post Will Stop Printing After 205 Years

For more than two centuries, The Saturday Evening Post has chronicled American life in its pages, enshrining a homespun national identity and printing some of the nation’s greatest writers.That’s changing next year.The magazine’s January issue will be its last in print, according to Joan SerVaas, the president and publisher.In a letter to The Post’s 50,000 subscribers in the most recent issue, she attributed the decision to a combination of “rising production costs, declining advertising revenue and shifting reader habits.”“We’ve been dealing with it for over a decade,” Ms.

SerVaas said in an interview.“We continued hoping it would turn around or life would get better.

Now we’re pretty sure it’s not going to get any better.”The magazine, which debuted in 1821, will continue to publish new articles and fiction online.Ms.SerVaas said she had decided to end the print edition because it was a financial drain on the Saturday Evening Post Society, which owns The Post.

The archives, which will be preserved online, contain news articles as well as poetry, fiction and art, including iconic images by Norman Rockwell.The decision was painful for Ms.SerVaas, 72, whose father rescued The Post from financial ruin half a century ago.

In 1969, the magazine stopped publishing after poor management decisions and fighting among shareholders left it destitute.Beurt SerVaas, a Midwestern millionaire, amassed a sizable stake in 1970 with his wife, Cory SerVaas, and sharply winnowed the magazine’s debt along with its staff.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access.

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