Apple opened its annual fall product event on Wednesday with a series of iPhone updates, the first launch presentation led by John Ternus since he took over as CEO from Tim Cook on Sept.1 — and the company is expected to use the event to unveil its first foldable iPhone, its biggest change to the device since it was introduced in 2007.Apple has not confirmed the foldable device, and details including its name, price and release date were not known as of publication.Beginning the livestreamed event at the company’s Cupertino, California, headquarters, Ternus and other employees announced the iPhone 18 Pro and iPhone 18 Pro Max, which includes incremental changes to the product lines like new colors and a new ability to customize the voice of its Siri artificial intelligence assistant.iPhone 18 Pro will be available in four finishes: black, silver, glacier, and burgundy.AppleThe company highlighted increased battery capabilities in the iPhone 18 Pro and Pro Max, which it says charges faster than previous generations and has over 24 hours of battery life.Other changes include a feature called “Apple Reference Image,” which the company said could be used to prove the authenticity of an image in an era when AI-generated content is becoming ubiquitous.The company also said it was improving the aperture control on the iPhone camera and the device’s thermal management, which is designed to prevent overheating.Apple Reference Image provides users with an unalterable reference photo, visually confirming what the sensor saw at the moment of capture.AppleTernus inherits a company facing increasingly serious competition in phones and pressure to show that it can still drive the upgrade cycles that made the iPhone the most profitable product in consumer electronics.A foldable iPhone would be Apple’s first genuinely new iPhone form factor in nearly two decades.
The appeal of the devices is often about their size — some foldable phones expand to be as large as a tabl...