Meet the Netflix executive who helps decide what 325 million people watch next

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Set us as preferred After Brian Koppelman and David Levien wrapped their hit Showtime series “Billions,” the co-creators were undecided about where they would go next.A more than hourlong visit from a Netflix executive settled it.Netflix had been developing a Las Vegas drama with Martin Scorsese, who is executive producing through his Sikelia Productions.

The streamer brought in Koppelman and Levien, and the pair pitched a present-day casino story.Jinny Howe, Netflix’s head of U.S.

and Canada scripted series, went to their office to make the case.“When she left our office, we looked at each other and said, ‘Well, whatever we do, we want to do it with her,’” said Koppelman, recalling their meeting from two years ago.Their new Las Vegas series, “The Roman” starring Oscar Issac as a casino president, is expected to be released year.

Netflix ordered it in December.Howe has one of the hardest jobs in Hollywood — finding must-see scripted programs that keep Netflix’s subscribers watching.

The company said it had over 325 million paid subscribers worldwide at the end of 2025.Her instincts for creators, combined with years as an entertainment executive and a lifelong viewer have given her a track record of championing hits, including thriller “The Night Agent,” drama “The Diplomat” and Regency-era romance “Bridgerton.” That led to her promotion last year as head of U.S.

and Canada scripted series — her fourth advancement in four years.She succeeded Peter Friedlander, who left after nearly 14 years, and reports to Chief Content Officer Bela Bajaria.“In my role, I feel I am really ear to the ground, really listening to what audiences are asking for, and really trying to understand where the culture is, where the conversation is, to really make sure we’re giving these audiences what it is that...