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Wendy's revives nostalgic yellow packaging after it spent decades away
Eating at Wendy's in the coming weeks will offer a new experience that may look familiar to customers who grew up with the fast-food chain.A company spokesperson told TODAY.com that Wendy's is bringing back the iconic yellow packaging that appeared on its fry cartons, cups, wrappers and other items for decades.RED LOBSTER'S 37-YEAR-OLD CEO BETTING ON NOSTALGIA, AI TO FUEL CHAIN'S COMEBACK AFTER BANKRUPTCY"Fans have been asking for its return for years, making it one of the most requested comebacks in Wendy's history," the spokesperson said in the statement."Yellow has been part of Wendy's since the very beginning and is something many fans instantly recognize."Wendy's will begin rolling out yellow packaging for its Frostys, nuggets, burgers and fries on Sept.
28, with the throwback look continuing into 2027, USA Today reported.Wendy’s burgers, fries, nuggets and Frostys will begin appearing in throwback yellow packaging starting Sept.28.
(Tim Boyle/Getty Images)Dave Thomas opened the first Wendy's restaurant in Columbus, Ohio in 1969.Yellow became a recognizable part of the chain's look, though Wendy's branding changed over the years to feature red and white more prominently."Like any brand, Wendy's has refreshed its look and feel over time, and our packaging evolved along with it," Wendy's chief marketing and customer growth officer Tariq Hassan told USA Today.TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZYet customers apparently missed the yellow."Fans asked.
Constantly," Hassan said."It's one of the most requested things we've ever had come back."Social-media users have been expressing nostalgia for Wendy's vintage-style packaging for years.Wendy’s customers have spent years expressing nostalgia for the chain’s older look, including its distinctive yellow packaging.
(Jay Laprete/Bloomberg via Getty Images)"I miss the old Wendy's," a Facebook user captioned photos of Wendy's food in yellow packaging in 2025, adding, "The yellow packaging had powers I think...