During an interview Thursday with OutKick to promote the upcoming "on!vitational" indoor golf tournament (Oct.16-17; SoFi Center in Palm Beach Gardens, Florida), the LPGA star made it clear she's tired of claims that Sweeney is ruining women's sports with her nearly naked commercial to promote prediction market platform Novig."The amount of backlash that (it) is getting, I just don't understand the way people's brains work," the world’s 8th-ranked female golfer said of the ridiculous reactions from other female athletes who completely overreacted.STEAMY SYDNEY SWEENEY AD DRAWS BACKLASH FROM FEMALE ATHLETES"They're making a big deal out of nothing.
It's an actress slash model modeling for an advert.And I think she owns the company as well," Hull added.
Sweeney holds an undisclosed equity stake in Novig.Charley Hull of England smokes as she waits on the 18th hole during Day 3 of the HSBC Women's World Championship 2025 at Sentosa Golf Club on March 1, 2025, in Singapore.(Getty Images)Hull, 30, is clearly enjoying her spot in sports right now as the sane voice of reason.
Isn't she scared of backlash for her comments? Absolutely not.In fact, she kept going."And probably it's 80% of the audience of that company would be males anyway, who do betting or whatever it is," Hull, who now gets her nicotine fix from on! pouches instead of cigs, told OutKick.
"So I think it's a great idea.I don't understand how it's turning back women's sports because it's not.Actress Sydney Sweeney poses nude in a promotional billboard ad for the sports-prediction market app Novig in Times Square, New York, on Sept.
16, 2026.Sweeney has received online backlash for the ads featuring her nude with strategically placed sporting equipment in Novig's first national ad campaign.
(Anthony Behar/Sipa USA via Reuters Connect)"She's got a great figure, she's got sex appeal.And I think, I don't think there's something wrong with it.
She's just a pretty girl.I think people are making a big hoo-ha...