Whats behind the pink vagina pills flooding TikTok?

100,000 bottles have sold in the past month alone.Women say they’re “beyond impressed,” and their partners are reportedly “obsessed”.

The culprit: URO’s best-selling vaginal probiotic.“Listen… I don’t know what wizardry O Positiv packed into these URO Vaginal Probiotics, but baby… I am delicious,” one reviewer exclaimed.“I’m talking ‘fresh-from-the-garden, kissed-by-angels, moisturized-and-unbothered’ delicious… Boric acid could never.”The viral pink pills have also been taking TikTok by storm, racking up thousands of other similarly enthusiastic reviews from women who claim the supplement has helped eliminate vaginal odors, restore moisture and even support gut health — with some users touting benefits like less bloating, better regularity and clearer skin.The popular supplement retails for $30 on Amazon, but it’s currently on sale ahead of October Prime Day, which runs from Oct.

6 through Oct.7 (though many deals are already live).

And given the supplements’ popularity, it’s fair to wonder how long the deal will last.But the real question is: are these pills actually worth the hype?Some TikTokers have weighed in — including Dr.Kendra Segura, a board-certified obstetrician-gynecologist, who previously appeared on Bravo’s “Married to Medicine: Los Angeles”.“Hey ladies, let me tell you why this is my number one product,” Segura said in a viral post.

“This vaginal prebiotic..it says pre, but guess what? The kicker is it’s also a probiotic.

You need a prebiotic to have good gut health.Good gut health equals good vaginal health.

And you need a good probiotic because you need to make sure that the bacteria in your vagina is balanced,” she explained.There is also evidence that supports Segura’s claims.

Much of it is focused on a specific probiotic strain called Lactobacillus, which is the same strain used in URO’s formula.A 2025 scientific review found that “Lactobacillus species, especially among pr...