President Donald Trump has never suffered from an attention deficit.Ours, maybe.His, never.For more than a decade, Trump has demonstrated an almost supernatural ability to decide what America will talk about.
A nickname.A Truth Social post.
A feud.A rally.
A tariff.A threat.
A late-night broadside against somebody who had the gall to criticize him.TO WIN IN NOVEMBER, REPUBLICANS NEED TO TAKE A PAGE FROM OBAMA’S PLAYBOOKTrump throws the ball and Washington and the media chase it.President Donald Trump spoke during a "No Tax on Tips" roundtable on April 16, 2026, in Las Vegas, Nev., where he promoted his economic agenda ahead of the midterm elections.(Ian Maule/Bloomberg via Getty Images)But something interesting is happening as we head toward the midterms.REPUBLICANS FACE BRUTAL MIDTERM HEADWINDS. SIX FORCES COULD HELP THEM DEFY HISTORY.The country may be getting tired of chasing.The latest Fox News poll contains a number that should be flashing in giant red letters inside the White House: Asked, without being given a list, to name the most important issue facing the country, 34% of registered voters said the cost of living.
Another 14% said the economy and jobs.FOX NEWS POWER RANKINGS: WHAT’S IN AN ECONOMY?Nothing else came close.Immigration was at 8%.
The war with Iran, 4%.AI and data centers, despite consuming approximately 94% of the oxygen in corporate America, registered at 1%.Voters are not being subtle.IT’S NOT THE ECONOMY, STUPID.
AMERICANS VOTE BASED ON THEIR PERSONAL ECONOMYThey are saying: It's the prices.Stupid.And yet much of the political conversation seems to be happening somewhere else.REPUBLICANS JUST GOT A POWERFUL NEW PLAYBOOK FOR THE BATTLE FOR CONGRESS.
HERE'S WHAT'S INSIDETrump is battling the media.He is talking about his predecessor.
He is dealing with Iran, China, immigration and AI.Some of those issues are enormously consequential.
Presidents do not get to spend their days staring at the price of eggs.But voters don't exper...