Paramount, Warner Bros. will be named Skydance after merger

This is read by an automated voice.Please report any issues or inconsistencies here.

See more from the L.A.Times in Google Search.

Set us as preferred David Ellison said the merged Paramount and Warner Bros.Discovery will be called Skydance — the moniker he picked nearly two decades ago when the tech scion began building his Hollywood empire.Ellison, currently the chairman and chief executive of Paramount, is aiming to finalize the acquisition of Warner Bros.

Discovery by Tuesday.Then the combined company will assume the name and logo of his once small studio.

Hollywood Inc.The announcement comes as Paramount waits for a judge’s approval of its $111-billion purchase of Warner Bros.

Discovery.“We chose this name for a few important reasons,” Ellison wrote Friday in an X post.“As we bring Paramount and Warner Bros.

together, we wanted to preserve what has made each of these studios iconic.Both have distinct identities, extraordinary legacies and brands that have resonated with audiences ...

We never wanted a new corporate identity to diminish, alter or overshadow either one.”By calling the company “Skydance,” Ellison said the merged entity would have “an identity of its own while allowing Paramount and Warner Bros.— and all our extraordinary brands — to remain in the spotlight.”In Hollywood, there had been much speculation over what jumbled mash-up of the corporate titles would be used, with WarnerMount and Paramount-Warner Bros.

often mentioned as possibilities.Both companies boast century-old studios, beloved media brands and a recent past that has included several fraught mergers.

When AT&T sold WarnerMedia to David Zaslav’s Discovery in 2022, he selected Warner Bros.Discovery as the corporate name.The merger is quickly reaching the finish line after U.S.

District Judge Araceli Martínez-Olguín on Wednesday signed a settlement agreement, effectively ending an antitrust lawsuit brought in July by California Atty.Gen....