"Okay, hi everyone.I’m Janie," says a curly-haired, bespectacled redhead, clasping her hands in front of her as she shyly addresses a camera from her dorm room."It’s day one of rush at the University of Alabama," Janie continues.
Then, she lists off where she got each item of clothing she’s wearing: a pleated skirt from Abercrombie, a knit top from J.Crew, socks from Target and sneakers from Nike.It’s Janie B's first video on her TikTok account, @jani.b086, and it’s a hit.
The video, posted on Aug.8, has since amassed over 120,000 views.
Its comment section is full of users doting over the college freshman — the word "adorable" is used by at least a dozen commenters.Janie’s "outfit of the day" video, known online as an "OOTD," is a popular video format for the thousands of potential new members (PNMs) who document their experience going through the recruitment process for college sororities in an annual TikTok phenomenon known as "RushTok."PARENTS DROP EYE POPPING FEES ON SORORITY RUSH COACHES TO GET KIDS INTO ELITE COLLEGE GREEK LIFENew Alpha Gamma Delta sorority sisters at the University of Alabama run to their sorority house after opening their bids inside Bryant-Denny Stadium in Tuscaloosa, Ala., on Aug.15, 2026.
(USA TODAY Network via Reuters Co)But Janie isn’t like the other RushTok girls who vlogged their Bama Rush experience this year.She doesn’t go to the University of Alabama.
She didn’t rush a sorority.She didn’t even get her top from J.
Crew or her sneakers from Nike.That's because Janie isn’t real.Every detail of every video on Janie’s account, from her dorm room, to her outfits, to Janie herself, was generated by artificial intelligence.Olivia Moore, an investment partner at venture capital firm Andreessen Horowitz, created Janie as an experiment to understand how consumers react to AI-generated content.For only $100 in credits, Moore produced a week's worth of videos of her fake RushTok influencer participating in Bama...