Targets new employee dress code draws backlash: Why the fk do I need an apron?

Target is rolling out a new dress code for its grocery workers — sparking employee complaints that the duds will get in the way of doing their jobs, not to mention make them look like dorks.Food-and-beverage staff will be required to wear branded aprons and hats during every shift starting Nov.1 in an effort to make them easier for shoppers to identify, according to a company memo reviewed by Bloomberg, which first reported the policy.“Are these guys f–king stupid? I’m literally moving and pushing boxes.

Why the f–k do I need an apron?” one commenter identifying as a Target worker fumed on the retailer’s employee-focused Reddit forum.The accessories will bear the logo of Good & Gather, Target’s private-label food brand, while workers will have the option of wearing visors instead of hats, Bloomberg reported.The new gear comes on top of Target’s existing requirement that store workers wear red shirts with blue jeans or khakis, which the Minneapolis-based retailer tightened earlier this year.A Target spokesman told Bloomberg that the move is part of the company’s strategy to “elevate the guest experience,” and described the new accessories as “functional and distinctive.”But many commenters on the Target subreddit — which describes itself as a community created by Target employees and says it is not affiliated with the company — trashed the policy after an image of the new attire was posted.“Why are they putting us through humiliation rituals,” wrote a user whose profile identified them as a food-and-beverage expert.Another commenter who identified as working in frozen foods griped: “Ah yes, because I totally love the idea of having to wear an apron while dealing with a [food distribution center] unload on a busy day that’s either shown up way too early or way too late.”Several posters complained that aprons could be cumbersome while unloading merchandise, moving pallets and pushing carts loaded with products.“Aprons ar...