Jaguar reveals $130K electric vehicle two years after failed woke rebrand video

British luxury automaker Jaguar has unveiled a $130,500 electric vehicle, two years after its failed “woke” rebrand and disastrous “pink Batmobile” drew widespread scorn and derision.The Type 01 model – billed as “the most powerful, aerodynamic and technologically advanced Jaguar ever” – was revealed at a flashy New York City event Tuesday night attended by British actor Florence Pugh, with a performance from singer Sienna Spiro, another Brit.The four-door “grand tourer” has an ultra-long bonnet, low roofline, sleek silhouette, frameless doors and a camera instead of a rear window.It can go from zero to 62 miles per hour in 3.2 seconds and has a 400-mile range.Orders will open at the start of 2027 and first deliveries are expected in the second half of the year.

In the US, it will have a starting price of $130,500, a Jaguar spokesperson confirmed to The Post.It’s the first step in Jaguar’s unprecedented shift toward becoming a fully electric brand, even after the company faced heated backlash over its rebrand and demand for EVs has waned.Jaguar revealed parts of its rebrand and posted a 30-second ad online in November 2024, showing several androgynous models in brightly colored clothing and flashing clichéd phrases like “delete ordinary,” “break moulds” and “copy nothing.”The clip notably lacked any mention of a car or Jaguar’s iconic logo, prompting Elon Musk, who owns the social-media platform X, to snipe sarcastically, “Do you sell cars?”Backlash intensified two months later when Jaguar released an image of a Type 00 concept, a Barbie-pink electric vehicle aimed at winning over Gen Zers.Fans online bashed the prototype as “cheap”-looking and compared it to a “pink Batmobile.” The pink car was never slated for production, but as an illustration to promote the upcoming Type 01.Critics bashed Jaguar, calling the failed rebrand “Bud Light 2.0” – a jab at how the beer brand lost customers after teaming up with ...