Exclusive | Soho House to open huge NYC clubhouse with a brand new super-luxury amenity
Soho House is finally hitting the gym.The jet-set members’ club is planting its fourth New York City location on Broadway in NoMad, and this one comes with something none of its Manhattan clubhouses has ever had.It will have a full-blown fitness floor.The new outpost is slated to welcome members in early 2028.
It will give two entire floors over to sweating it out and recovering afterward.The company is pitching the space as its most ambitious Soho Health Club yet.
The 20,000-square-foot facility will include saunas, ice baths, a hammam, instructor-led classes and a smoothie counter where members can refuel and mingle after a workout.“Our New York members have long told us they would value a gym and wellness facilities as part of our commitment to give them a membership that suits their lifestyles morning noon night.“We’re really happy to finally make this happen and open a world-class Soho Health Club,” a Soho House spokeswoman told The Post.The club’s three existing city locations are housed in buildings that couldn’t be reworked to fit a fitness operation of this size, according to the company.
Soho House says it had been hunting for another New York site for a while.NoMad’s revival and its growing creative crowd made the neighborhood an easy pick, and so did its location, a short trip for members based near the other three Houses.The address carries some serious pedigree.
The 12-story building sits on the southeast corner of Broadway and West 28th Street and takes its name from its original owner, Caroline Johnston — a prominent late 19th and early 20th-century developer.It has a limestone Beaux-Arts facade and counts as part of the landmarked Madison Square North Historic District.Built in 1903, it later became the NoMad Hotel, which helped turn the surrounding blocks into a destination for modern New Yorkers.
Today it’s home to The Ned NoMad, a sister brand that was redesigned by Soho House’s own design team.Soho House is reworking ...