Sydney Sweeney who?On Wednesday, the actress took to social media to share a series of photos of herself frolicking around the Santa Monica pier in a brunette wig while enjoying an afternoon with her best friend."When ur bestie shows up and says 'here put this wig on,'" Sweeney captioned the post, which featured a carousel of photos showing off her new look.SYDNEY SWEENEY’S PROVOCATIVE SPORTS AD 'REINFORCES THE IMAGE SHE HAS ALREADY BUILT' DESPITE BACKLASH: EXPERTSydney Sweeney ditched her blonde hair for an incognito outing with friends at the Santa Monica pier.(Getty Images; Sydney Sweeny/Instagram)"I didn’t even recognise her," one user wrote on Instagram."I like this brunette version," another added.GET ENTERTAINMENT SCOOP DELIVERED RIGHT TO YOUR EMAIL BY CLICKING HEREThe public outing comes amid ongoing backlash over her controversial Novig sports betting ads, which sparked fierce criticism from female athletes and critics who accused the company of sexualizing women in sports.In the original ad, Sweeney appeared nearly nude while posing with sports equipment and telling viewers the platform was "just sports." The campaign prompted criticism from Olympians and professional athletes, including swimmer Ariarne Titmus, who called it a "kick in the face" to women who have devoted their lives to sports.LIKE WHAT YOU'RE READING? CLICK HERE FOR MORE ENTERTAINMENT NEWSSydney Sweeney released a new sports betting ad weeks after backlash for the original ad.
(Getty Images for SCAD)Gymnast Gracie Kramer accused the ad of marketing women’s sports "through the male gaze," while British sprinter Amy Hunt said the campaign offered an inaccurate picture of what women in sports look like.Sweeney later appeared to respond by sharing images of famous athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki, who had posed nude for ESPN’s Body Issue.PUT YOUR ENTERTAINMENT KNOWLEDGE TO THE TEST AND SEE HOW YOU SCORESydney Sweeney has...