Amazon knows what you buy, what you search for and even what you tell its shopping assistant.Now, the company is giving you a look at the personality profile it has built from all that information.
When I checked my own Amazon About You profile, I found 81 results, including a reference to my mother that caught me off guard.The feature brings together details about your shopping habits and preferences.
Some are helpful.Others might make you wonder how Amazon reached those conclusions in the first place.Shoppers are now sharing screenshots of descriptions that range from funny to completely inaccurate.
Amazon says the feature helps improve shopping recommendations.However, it also raises an interesting privacy question.
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No technical experience is needed.Join us Saturday, October 31, at 11 AM ET / 8 AM PT.Register free now at CyberGuyLive.com.WHAT YOUR INTERNET PROVIDER, WEBSITES AND ADVERTISERS SEEAmazon's About You feature reveals the personal preferences and shopping habits the company uses to recommend products.
(Amazon)Amazon introduced About You in May 2026, although the feature has recently attracted widespread attention as shoppers share their profiles on social media.Amazon has personalized shopping recommendations for years.
If you bought a coffee maker, you probably noticed suggestions for filters or other accessories soon afterward.That kind of recommendation has become familiar to anyone who shops online.
Now, Amazon is ...