Chilis sold nearly 30 million margaritas last year and a $6 favorite stands out
Chili's dominated restaurant chains in margarita sales in 2025 and is set to sell even more this year as the company finds new ways to keep its signature drink program fresh, according to a new report.The chain sold nearly 30 million margaritas in 2025 and says that many customers come in specifically for the drinks, Nation's Restaurant News recently reported."Guests are coming to Chili’s for 'margs,'" Mary Ellen Scott, Chili's senior marketing director, told NRN."It’s part of who we are and part of the experience."CHILI'S GOES VIRAL AFTER ROASTING FAST-FOOD PRICES: 'WHY LET THEM PLAY YOU LIKE THIS?'Frozen margaritas have been a Chili's menu staple since 1975, back when they cost just $1.50, and the chain has revamped the offering in recent years.
Frozen drinks now account for 25% of its margarita sales.Chili’s reportedly sold nearly 30 million margaritas in 2025, more than any other restaurant chain.(Callaghan O'Hare/Bloomberg via Getty Images)Last year, Chili's launched a line of premium-liquor frozen margaritas and in February, it introduced a Margarita of the Month Club that allows customers to track how many of the drinks they bought and buy related merch, which is available for anyone to buy.CHILI'S REVIVES ICONIC RED BOOTHS AND CLASSIC DESIGN IN NATIONWIDE RESTAURANT OVERHAULCustomers can collect a digital badge for each month’s margarita and Scott says the "diehard" fans are eager to collect them all.The club builds on the rotating Margarita of the Month program Chili's introduced in 2018, which draws customers in part for its low price of $6.BABY BOOMERS CROWN THEIR FAVORITE CASUAL DINING CHAIN AS GEN Z CHOOSES A DIFFERENT WINNERChili's retro "Margarita Bar" celebrates one of the chain's signature drinks.
(Chili's)"It’s value, newness and fun," Scott told NRN."It's always $6, the drink is changing every month, and we're always looking for ways to make the experience more fun, whether it's a candy or a swizzle."Examples include October’s Witch...