Steve Sarkisian has already started his campaign for Texas Longhorns with ridiculous 'big game' comments

Few, if any, coaches excel at marketing, like LSU Tigers head coach Lane Kiffin, who has worked tirelessly to convince the broader college football public that losing games should not be punished because of SEC stadiums.Vanderbilt head coach Clark Lea campaigned in 2025 by telling fans, voters and media that SEC teams should be given preferential treatment over all other conferences if they have the same records.This page may contain affiliate links to legal sports betting partners.

If you sign up or place a wager, FOX News may be compensated.This content was created by a team that works independently from the FOX newsroom.Then there's Steve Sarkisian.SUDDENLY, STEVE SARKISIAN IS SINGING A COMPLETELY DIFFERENT TUNE ABOUT PLAYING OHIO STATEHead Coach Steve Sarkisian of the Texas Longhorns looks on during the first half against the Tennessee Volunteers at Neyland Stadium in Knoxville, Tenn., on Sept.

26, 2026.(Getty Images)The Texas Longhorns head coach said in 2025 that excluding his 9-3 team from the College Football Playoff would be a "disservice to the sport." A disservice! College football would forever be lesser if a 9-3 Texas team was not included, despite several awful performances against a bad Florida team, a bad Mississippi State team, a bad Kentucky team, and getting blown out by Georgia.Sark complained about the result of the 2025 matchup between the Longhorns and Ohio State Buckeyes hurt his team's resume, saying that even in a 14-7 loss, Texas shouldn't be punished for scheduling a tough opponent.

There's some truth to that, sure, but after their miraculous comeback in this year's game, he had a totally different perspective."We could be like other teams and play Jones Junior High and win 66-0," he said to reporters after beating OSU."I don’t know what that does for us.

Tonight we found out that we can (win big games)."When they lose, the result shouldn't matter.When they win, it's a huge boost to their resume compared to teams that played lesser...