Googles Holiday 100: The most-searched gifts of the season

Gift shopping has a way of turning even the most thoughtful people into procrastinators.Honestly, what on earth do you get for the friend who’s always ahead of the trends, the family member who insists they don’t need anything or the person whose taste you admire but can never quite pin down? One place to start: Google’s annual Holiday 100, a guide to 100 of the most popular gifts based on what people are searching for.“What’s different about holiday shopping this year is the level of intention behind every search,” Sagal Mohammed, editorial and creative lead for Google Shopping, exclusively shared with the New York Post.

“With over a billion shopping searches across Google every day, we’re seeing people lean into authentic, data-backed trends to find gifts that feel personal, timely and truly reflect what their loved ones want across any retailer or budget.”The 2026 edition of the Google Holiday 100 launched on Nov.9, offering a data-driven snapshot of what’s capturing shoppers’ attention this holiday season.

Drawing on Google Search trends across categories including tech, home, fashion, beauty and toys, the list offers a window into the products, styles and unexpected throwbacks people have on their wish lists.As a commerce reporter, I follow search trends year-round, watching what people are looking for, how their interests evolve and what those shifts reveal about the products gaining momentum — especially in an ever-changing AI landscape that continues to reshape how we discover and shop for things.

But there’s no time quite like gift-shopping season to see those trends take on a life of their own.And this year, the season started early: October brought the return of Amazon Prime Day alongside a growing roster of retailer-led deals, giving shoppers an early reason to start browsing, comparing prices and checking off their holiday lists.“A few trends really stood out to me: at-home pampering blew up with lymphatic sculpting face b...