Do spicy noodles make people dance? Buldak thinks so
Talk about bringing the heat and now the beat.What do you do when hundreds of spicy noodle lovers around the world come together to make history?If you’re Buldak, you make a song about it.The viral Korean noodle brand has officially earned a Guinness World Records title, thanks to fans who spent one very spicy hour eating noodles, filming themselves and uploading their reactions to TikTok.And rather than simply celebrating with another bowl of noodles, Buldak decided to turn the achievement into something fans could dance to.Enter “Crave The Burn,” an original song and music video created to celebrate the community that helped make noodle history.Buldak had a challenge for their fans around the world.The goal? Break the Guinness World Records title for the most videos of people eating instant noodles uploaded to TikTok in one hour.The previous record stood at 250 videos.Buldak fans delivered 335 qualifying submissions, officially setting a new world record.From fans filming in their kitchens to college communities gathering for noodle parties, the challenge brought people together around two of Buldak’s signature flavors: Original and Carbonara.Some participants took on the heat solo.
Others gathered with friends, music and Buldak swag to turn the challenge into a full-blown celebration.YouTube stars the Stokes Twins also joined the effort, helping encourage their followers to participate, alongside other creators and fans around the world.But the real stars of the record-breaking moment were the everyday Buldak fans who showed up, hit record and embraced the burn.And that enthusiasm is nothing new.Since Buldak launched in South Korea in 2012, the brand has become popular on the internet, fueled in large part by people sharing their spicy noodle experiences online.Long before there was an official world record attempt, fans were filming themselves tackling the famously fiery noodles, challenging friends, inventing recipes and sharing their reactions.The vir...