NCAA makes ice-cold choice for its first official beer partner
But college sports now have an official beer partner, and no, it isn’t an Anheuser-Busch product like the pros.However, it’s proudly wearing the title of number one beer in dollar sales in the U.S.This page may contain affiliate links to legal sports betting partners.
If you sign up or place a wager, FOX News may be compensated.This content was created by a team that works independently from the FOX newsroom.Constellation Brands announced Thursday that Modelo reached a landmark partnership with the NCAA to become the official beer partner of the governing body, gaining exclusive category rights across more than 90 men’s and women’s NCAA championships, including March Madness, the College World Series and Frozen Four.CLICK HERE FOR MORE OUTKICK SPORTS COVERAGEModelo announced on Thursday it is the official beer partner of the NCAA, beginning with a headlining campaign for March Madness.
(Modelo)March Madness, the signature nickname for the NCAA men’s and women’s college basketball tournaments, will headline this partnership, as Modelo increase its college basketball investment by 65% year over year.The brand will also debut its first-ever advertising campaign created specifically for the tournament, while fans can also expect retail programming, opportunities to win Final Four experiences and hosting activations throughout college sports.For those perhaps wondering, "How in the world did Modelo land this partnership?," look no further than the College Football Playoff (CFP).THE CRAIG CARTON SHOW–UNFILTERED, UNAPOLOGETIC AND UNMISSABLE.DOWNLOAD HIS DAILY PODCAST NOW!Modelo already serves as the official beer of that tournament, and this deal will build off the six-year relationship already set in place with the CFP.And after all, Modelo has been established as one of the most popular beers in the country, while also having a strong connection with fan culture in sports.Cases of Modelo beer are displayed at a Costco Wholesale store in San Diego, Calif....